You’ve got a big vision.
Let’s give it a brand that actually looks and sounds like you.
Strategic branding for founders who started on instinct, Canva, and sheer determination, and are ready for the business to finally look as good as it feels.
You didn’t start a business to become the designer, the marketer, and the social media manager. That REALLY wasn’t in the job description… but somehow that’s what your job has turned into.
Your logo came from a Canva tab at 11 p.m., and you know it.
You know exactly what you do, but you can’t say it in a way that makes someone stop scrolling.
Everything you post looks like it belongs to a different business.
You’re bending over backwards just to be seen, and it still isn’t landing.
Here’s the good news: it’s not that you’re bad at this. Nobody told you that a brand needs a foundation before it needs a pretty logo. That’s the part I build with you!
Sound familiar?
How it works: you bring the word vomit, I bring the structure (and a whole lotta creativity!)
You don’t need to show up organized. I’ve had clients send me screenshots from their notes app at 2 am, or hop on discovery calls with their kiddos in their lap. Messy is always welcome here.
1) Brain dump. Send me your voice notes, random notes-app thoughts, screenshots, and “I just know I want it to feel like this” ideas. Nothing is too jumbled.
2) Strategy. I turn it into clear direction: who you’re talking to, what you stand for, and how you want people to feel.
3) Design. I design the visuals around that strategy, so every choice has a reason behind it.
4) Handoff. You get your files plus a guide that makes it easy to use your new branding elements on your own. Pay once, then run with it.
The Mini Brand: $400
For you if you’re new or you’ve been DIY-ing your brand, and you want a polished, professional visual foundation without a full-scale rebrand.
You’ll walk away with:
Primary and secondary logos
Color palette and font pairings
Brand guide so you know how to use it (I usually give a LOT of detail so these are 10+ pages)
Timeline: 3-4 weeks
Pick your starting point
The Works: $750
For you if your business has grown past its current look and you need a more strategic, cohesive identity to support your next stage.
Everything in The Mini Brand, plus a deeper strategic layer:
Brand strategy and messaging direction
Complete logo suite, expanded palette, and supporting graphic elements
Expanded brand guidelines
Timeline: 4-5 weeks
Book The Works
The Whole Dang Thing: starting at $1,200
For you if you’re ready to build or refresh your brand and your website together, with one cohesive strategy and visual direction.
Your brand and your website designed side by side, so nothing feels like an afterthought:
Everything in The Full Brand
Website design built around your brand and your goals
Launch support
Website design is offered alongside branding, not as a standalone service, which is exactly why this one works so well!
Book The Whole Dang Thing!
Not sure which one?
Just starting out, or DIY-ing it? The Mini Brand.
Outgrown your look and need strategy behind it? The Works.
Want a website too? The Whole Dang Thing.
Still unsure? Tell me about your business, and I’ll point you to the right one.
Start The Conversation
Okay… but why aj designs?
Pretty is great. Pretty with a purpose? Even better!
Before we even touch a logo, we're figuring out who you're talking to, what you want them to feel, and why they should care. Because a gorgeous brand that doesn't connect with your people is just a really expensive decoration…
I'll ask the questions, challenge the ideas that aren't quite clicking, and make sure we're building something that truly fits your business. Then I'll hand you the tools and know-how to put it to work yourself, without needing to call your designer every time you need something new!
Questions you might be asking
“I don’t even know what I want.” Perfect. That’s what the brain dump is for. You don’t have to arrive with answers.
“Is it worth the investment?” A brand foundation is something you use every. single. day. In every post, webpage, and conversation. These are one-time projects, so you pay once and get a foundation you can run with.
“Will this work for my kind of business?” Short answer: yes! I’ve worked with artists, photographers, junk removal, coffee shops, and so many other wonderfully diverse clients!
“I don’t have time for this.” Your part is the brain dump and a couple of check-ins. I handle the rest.
“How do I know you’re the right designer for me?” Look through the work, and if it feels like you, let’s talk.
I know, I know, you need the proof.
Check out these brand glow-ups!
Bombproof Bay Atelier
Western charm meets whimsical femininity. Created for a Montana-based painter and leather craftsman, this mini brand blends delicate typography, dreamy details, and mountain-inspired colors to capture a brand that feels equal parts wild, creative, and a little bit magical
Shots By Shelby
Editorial meets effortless personality. Created for a photographer, this mini brand balances a polished, professional feel with playful details and a personal touch, giving Shelby an identity that feels elevated without losing the personality behind the lens.
Darling Day
Romantic, refined, and a little bit editorial. Designed for couples who want a celebration that feels like them, Darling Day brings an elevated, intentional touch to the wedding and event space, proving your day can be beautiful without looking like everyone else’s.