The Coffee Ethic

A refreshed brand identity for The Coffee Ethic, bringing warmth, clarity, and a modern visual system to a beloved Springfield coffee staple.

The Brief

The Coffee Ethic had loyal regulars and a name people loved, but a look that didn't quite match the warmth of the shop itself. They needed a brand that felt as grounded and welcoming in print as it did in person.

Ready for a brand refresh like this? Reach out today.