Your business has a content strategy. Right now, it's just living in your Notes app...
You know you should be posting. You have ideas saved on Instagram, half-written captions in your drafts, and approximately 47 things you could talk about.
But somehow, every time you sit down to create content, you're back at square one.
Let's fix that.
The Content Game Plan is a personalized content strategy for small business owners who are ready to stop winging it, start showing up with intention, and make their content work harder for the business they're building.
You don't need more content ideas. You need a reason behind them.
Posting consistently is hard enough without having to reinvent your entire marketing strategy every week.
And when you're creating content without a clear direction, it's easy to end up posting whatever comes to mind, attracting the wrong audience, or wondering why all that effort isn't turning into actual interest in your business.
Your content should do more than fill a posting schedule. It should help the right people understand what you do, trust your expertise, and see why your business might be exactly what they've been looking for.
Your message and audience: Get clear on who you're talking to, what they care about, and what you want them to understand about your business.
Your content pillars: Establish the core topics your content will consistently come back to.
Your brand voice: Figure out how to sound like YOU while communicating clearly and connecting with your audience.
Your content direction: Build repeatable content ideas, series, and storytelling approaches that support your goals.
Your 30-day content calendar: Walk away with a plan for what to create, why it matters, and how it fits into your bigger picture.
The goal isn't to turn you into a full-time content creator. It's to help you market your business with more clarity, confidence, and intention. Because you didn’t start a business just to become a content creator.
With your Content Game Plan, we build a strategy around:
Because respectfully, a spreadsheet full of random post ideas isn't going to fix a messaging problem.
Your Content Game Plan starts with the bigger picture: your business, your audience, your goals, and the message you want people to remember.
From there, we'll build a content strategy that connects the dots between what you want to say, what your audience needs to hear, and what you want your content to accomplish.
That means we'll think about content that introduces you to new people, content that builds trust with the people already following you, and content that helps interested followers take the next step.
You won't just know what to post. You'll understand what each piece of content is there to do.
And because your strategy is built around your business, you won't have to copy someone else's content formula or force yourself into a marketing personality that doesn't fit.
We're not just filling up a content calendar and calling it strategy.
A little less guessing. A lot more direction.
Your Content Game Plan is a personalized strategy designed to give your content structure without taking away your personality.
Your strategy includes:
Core messaging and positioning direction
Audience profile
Four customized content pillars
Brand voice guidance
Instagram bio and profile direction
Content inspiration mood board
Storytelling frameworks for turning ideas into posts, carousels, and story sequences
Recurring content series
20 personalized story prompts
A 30-day content calendar
Investment: $350
Typical timeline: 2–3 weeks
Do you create and post the content for me?
The Content Game Plan is a strategy service, not ongoing content creation or social media management. I'll give you the direction, frameworks, and ideas to create content with more confidence. You bring them to life in a way that works for your business and schedule.
Do I need to be posting consistently already?
Nope! Whether you're trying to build a more consistent routine or you've been posting for ages without a clear strategy, we'll start with where you are now.
Will this work for my type of business?
The strategy is personalized to your business, audience, and goals. The point isn't to squeeze you into a one-size-fits-all content formula.
What if I don't know what my content should focus on?
That's exactly why we're doing this. You don't need to arrive with all the answers. We'll use your business goals, audience, and message to establish a clearer direction.
A few things you might be wondering…
Your content doesn't need another brainstorming session. We both know it needs a game plan.
You have a business that is SO worth talking about! I’m here to make sure your content actually communicates that.
We'll connect the dots between your message, your audience, and your marketing goals so you can stop starting from scratch every week.