A little more put together, a lot more you.
Maybe you've been piecing your visuals together as you go. Maybe your business has evolved, but your branding hasn't caught up. Or maybe you're just ready to stop second-guessing whether everything looks like it belongs together.
You don't necessarily need a massive rebrand. You need a cohesive visual foundation that reflects your business and makes showing up feel a whole lot easier.
That's where the Mini Brand comes in.
Your business has a personality. Your branding should too.
Imagine not having to reinvent your branding every time you create something.
No more wondering which logo to use. No more picking a new font every other Tuesday. No more trying to make five different Canva graphics look like they came from the same business.
Instead, you'll have a thoughtfully designed visual identity you can actually use across your business.
A primary logo that gives your business a recognizable visual anchor.
Secondary logo variations that help your branding work across different spaces and formats.
A curated color palette so your visuals feel cohesive instead of randomly assembled.
A typography system that gives your brand a consistent look and feel.
Essential brand guidelines to help you use your new identity with confidence.
The result? A brand that feels more intentional, looks more cohesive, and gives you a foundation to build on.
Here are the exact deliverables you’ll get:
Don’t even worry about it! I’ve refined a process to make things as smooth and successful as possible!
01. Get to know your business
We'll start with a discovery conversation and onboarding questionnaire to understand your business, your goals, your audience, and what you want your brand to communicate.
02. Find your visual direction
I'll research your business and audience, then create a collaborative mood board to establish the look and feel we're working toward.
03. Meet your new brand
I'll present two creative directions for you to explore. You'll choose your favorite, and we'll refine it through the included revision process.
04. Make it official
You'll receive your finalized logo variations, color palette, typography, and brand guidelines, ready to help you show up more consistently.
No disappearing into a design cave and hoping for the best. You'll know what's happening, what I need from you, and what comes next.
So how do we go from "I need better branding" to "OMG, that's my business!"
I know, I know, you need the proof. Check out these mini-brand glow-ups!
Bombproof Bay Atelier
Western charm meets whimsical femininity. Created for a Montana-based painter and leather craftsman, this mini brand blends delicate typography, dreamy details, and mountain-inspired colors to capture a brand that feels equal parts wild, creative, and a little bit magical
Shots By Shelby
Editorial meets effortless personality. Created for a photographer, this mini brand balances a polished, professional feel with playful details and a personal touch, giving Shelby an identity that feels elevated without losing the personality behind the lens.
Darling Day
Romantic, refined, and a little bit editorial. Designed for couples who want a celebration that feels like them, Darling Day brings an elevated, intentional touch to the wedding and event space, proving your day can be beautiful without looking like everyone else’s.
Okay… my brand needs this.
Let’s talk investment.
The Mini Brand gives you the essential pieces of a cohesive visual identity, without the scope of a full-scale branding project.
Your investment: $400
Your project includes your primary logo, secondary logo variations, a curated color palette, typography, brand guidelines, and a collaborative design process from start to finish.
Here’s what happens next:
01. Tell me about your business
Fill out my inquiry form with a few details about your business, what you're looking for, and your ideal start date.
02. Let's chat
We'll hop on a discovery call to make sure we're a good fit. This is your chance to ask me any and all the questions, talk through your goals, and make sure the Mini Brand is the right fit for where your business is right now. No awkward sales pitch, promise.
03. Make it official
If we're both feeling like it's a heck yes, I'll send over your proposal, contract, invoice, and all the details you'll need to officially reserve your spot.
04. Let's make some branding magic
Once you're booked, we'll kick off the design process with your onboarding questionnaire, research, mood board, and creative directions. Then we refine everything together until your brand feels like you.
Got questions? That's what I'm here for. You don't need to have everything figured out before reaching out!